In March of the Year of the Dragon, the spring of the Chinese furniture industry once again came, and furniture exhibitions in Dongguan, Guangzhou, Shenzhen and other places came to the fore, and they provided one after another audio-visual feast for the majority of furniture at home and abroad. The promotion of various exhibitions and brand exhibitors is also a wave of victory. Among them, the "Red Army" of Suzhou Furniture Exhibition is particularly eye-catching.
Following the propaganda campaigns such as "Blue Storm" and "Warm Orange", the new round of "Red Legion" once again focused the furniture people's attention on the Suzhou Furniture Fair . Reporters interviewed the person in charge of instant Suzhou Furniture Fair this campaign, Mr. Fan Yuchang Suzhou furniture exhibition investment director. According to Mr. Fan, Suzhou Furniture Fair attached great importance to this publicity event. A group of 14 people started on March 14 and participated in Dongguan International Furniture Fair, Guangzhou International Furniture Fair, Shenzhen International Furniture Fair and Longjiang. Domestic furniture exhibitions such as the Asian Furniture Materials Expo . Meanwhile, Suzhou Furniture Fair Organizing Committee during the show to recruit marketing team, to show the entire process flow Su style propaganda, combined with the introduction and promotion of the show exhibitors to visit, its comprehensive coverage of campaigns each field event.
Xianghe Furniture City official website recommended search reading: Guangzhou Furniture Exhibition Xianghe furniture
In addition, the organizing committee of Sujiazhan also drove to the major furniture industry bases in South China to visit local furniture associations and manufacturers after the exhibition to discuss further promotion and cooperation. The promotion of the Guangdong Furniture Fair in Guangdong was a great publicity, and the scale of publicity was the highest in the past, which caused a strong response in the industry.
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It is worth mentioning that the publicity activities of the Suzhou Furniture Fair have not only used the way of propagating handbags and propaganda folding, but also used the red trolley car for the first time, which was welcomed by the exhibitors. Considering that the exhibition was overworked and the seats in the exhibition hall were difficult to meet the needs, the designers of the Suzhou Furniture Exhibition were ingenious. A folding seat for rest was placed behind the red trolley. This humanized design came out on the scene. It has won praises from everyone, and the whole scene is very hot. It can even be described as “crazyâ€. This reflects the human care and professional attitude of Suzhou Furniture Exhibition, which further highlights the brand style of Suzhou Furniture Exhibition.
During the interview, the reporter saw that from time to time, the exhibition hall asked the staff about the Suzhou Furniture Fair. According to the staff of the Suzhou Furniture Exhibition Organizing Committee, during the exhibition, many manufacturers called the Suzhou Furniture Exhibition Group. The committee consulted the exhibitors and the effect of the promotion was evident.
Multi-effect publicity and cooperation
During the interview, the reporter saw that the red-sided red-faced brochures were everywhere in the exhibition hall, and the red trolley cars with the five characters of “Suzhou Furniture Exhibition†appeared from time to time. Whether in Dongguan, Guangzhou, Shenzhen, or Longjiang, the staff of the Suzhou Furniture Fair always appears in the eyes of everyone with a passionate attitude. Or take the red trolley to line up, or organize a promotional leaflet, the propaganda team of Suzhou Furniture Fair has formed a unique landscape in the major exhibitions. In addition to many merchants consulting booths, redemption of promotional materials, the "Suzhou Furniture Exhibition" five words in Guangdong furniture exhibitions quickly spread.
According to the introduction of the staff of the Suzhou Furniture Fair, the promotion of the Guangdong trip has totaled more than 2,000 person-times and covered all major exhibitions. At the same time, a total of more than 20,000 trolleys were distributed throughout the journey, and more than 100,000 copies of the brochures were promoted. Every time I talk about the Suzhou Furniture Fair, every staff member of the Suzhou Furniture Fair can hardly suppress my inner pride, and this confidence will infect everyone around me, so that we can't help but the new Suzhou Furniture Fair. More confidence.
Furniture production and sales Fengyunhui
In recent years, influenced by the international economic situation, many furniture brands that focus on exporting have gradually turned their attention to the Chinese domestic market. Some international furniture brands are also optimistic about the Chinese market, and furniture exhibitions that focus on domestic sales are increasingly valued by furniture people. With this shareholder style, Suzhou Furniture Exhibition relies on the huge furniture industry base in Suzhou, and with a strong propaganda and professional exhibition team, it has gradually won the recognition of Chinese furniture people with its professional exhibition service. Acclaimed, in the East China and even the Chinese furniture industry to find their own place, while constantly innovating, and actively use modern technology to make great strides toward the international furniture exhibition.
Since the opening of the Suzhou Furniture Fair, its organizing committee has never stopped the pace of brand building – high-speed advertising, media publicity, visits and research... just like the founder of Suzhou Furniture Fair, Mr. Zhao Yixue – “Looking for buyers†Sellers, looking for buyers for the sellers, Suzhou Furniture Fair with its professional technical team, dedicated ethical attitude, humanized exhibition services lead the development trend of the furniture industry in East China and even China, and constantly create a new pattern of China's furniture industry, active Contribute to the development of China's furniture industry.
Here, we also hope that Suzhou Furniture Fair will continue its own brand road and look forward to bringing more and more surprises to Chinese furniture people in 2012!
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