Fangtai Group Mao Zhongqun: Providing value to customers

Mao Zhongqun, President of Fangtai Group

As we all know, Fangtai has been focusing on high-end products in the home appliance industry . At the China Household Appliances Expo on March 15, 2011, Fangtai launched the flagship “Efficient Static Suction”, in which the EQ01 range hood broke through the “efficient suction”. A technical problem, through the three links of "cage smoke", "into the smoke" and "exhaust smoke" to achieve high efficiency and achieve three-in-one, effective smoke emission increased by 34%, in the range hood to achieve the best smoke-extracting effect At the same time, the noise was reduced to 48 decibels, reaching the library-level mute standard.

In the national launch ceremony of the flagship product of Fangtai brand new journey, we had the honor to interview Mao Zhongqun, the president of Fangtai Group. Mr. Mao made a product for the future expectation of the product, product positioning, and the phenomenon of Chinese manufacturing and creation in China. In-depth answers.

The experimental data left in the lab is enough to support the mature technology of any product to achieve mass production, and to maximize the market. In the entire kitchen appliance industry, “efficient sucking” is the only set of technologies that can be fully considered. It is precisely because the “efficient smoking” and “quiet work” are solved that the problem of both fish and bear's paw can not be achieved. "High-efficiency static suction" technology won the industry's highest technology award "China Light Industry Federation Science and Technology Progress First Prize" for its outstanding achievements.

Although the price war in the kitchen appliance market is fierce, Fangtai has always maintained a good performance in the high-end kitchen appliance market. This is because Mao has introduced the essence of Chinese traditional culture into Fangtai’s corporate management, which is to make Fangtai grow up healthily and become A Chinese-style century-old enterprise. Mao always pays great attention to market segmentation and optimization. From the listing of Fangtai's first-generation range hood, it has already revealed its clues, and in the development process of Fangtai fourteen years, it has formed a strong competitive advantage. In addition, Fangtai takes "providing value for customers" as the research and development direction, and makes its products become the vane of the development of the whole industry. Products can be imitated, but market perception, innovation ability, and decision-making wisdom are not imitated.

Fang Tai brand new journey of high efficiency static suction flagship product national launch ceremony

Wanwei Home Power Grid has learned that Fangtai will invest 5% of its annual sales revenue in research and development, and has built the world's largest 6,000 square meter kitchen and electricity laboratory, and has the only national-level technology center in the industry. Sun Liming, vice president of brand and market of Fangtai Group, said that it is precisely because of the long-term investment in technological innovation that Fang Taicai has the basis for conquering the industry problem of “high efficiency and quiet suction”.

Many consumers have a concept that traditional industries are relatively low-tech, and companies do not need to invest too much in research and development. In recent years, the state has proposed that the manufacturing industry must realize the transformation from “Made in China” to “Created in China.” Mao Zhongqun believes that in order to have a strong product force, it must have a relatively large investment in innovative scientific research, and it will continue to flow in the market. New products that provide customers with market demand and lead the industry. Taking the range hood as an example, there are several basic needs from the perspective of the consumer: aesthetics, good range hood, low noise, and easy cleaning. Even with these four simple requirements, there is still no satisfactory solution in China. For example, different times have different requirements for appearance, and there is a lot of research and innovation space here. Secondly, when it comes to applications, for Chinese cooking, can the soot be cleaned up? The customer needs are not different in different years, and the company needs to carry out product research and development in a targeted manner.