About paper

The paper used in newspapers or magazines is certain, but in addition to this, the paper used for posters, direct mailings, or advertising brochures is generally not fixed, so the designer will be responsible for selecting paper quality. The heavy responsibility.
What is appropriate for the content of your job? Choose a paper quality. In other words, why is your advertisement? Where is this advertisement and when is it used? And how to use the situation, etc., first consider these factors before choosing the paper that meets the purpose. For example, when the purpose is to convey the feeling of dignity, or the impression of credit and dignity, the paper used must, of course, be a noble paper. On the contrary, temporary posters are only reasonable if they use cheaper paper. In this way, the purpose and use of the paper as the first choice for the conditions, and then consider the issue of price and budget, at the same time, the following elements are also the criteria when you choose the paper.
Printing method Your printing is to adopt letterpress, gravure, or lithographic printing. You should choose different paper qualities depending on the printing method. According to the form to choose the paper. For example, the paper used in textbooks is best to use the non-glossy paper quality to not damage the eyesight. On the other hand, to use the photograph as the center of the advertising booklet, we must use Coated Paper to print out the photos.
Use purposes For example, maps that are often folded, and menus that are easy to hit with water, use a plastic film that is more appropriate. Also, monthly calendars must be rolled up to send them. If you want to use them for several months, you must avoid the use of horizontal stripes. Because it often curls, if the use of horizontal stripes is not suitable for the purpose of use, so the calendar paper should choose vertical stripes of paper is more appropriate.
When transparency is printed on two sides like the advertising booklet, or when there are several overlaps, the negative side will detract from the advertisement if it passes through to the top, so you have to pay attention to the transparency of the paper.
When the weight is like “direct mail delivery”, the weight will affect the budget issue. Therefore, the weight of the paper is estimated. It is also a matter for designers to pay attention to investigating the postage.
The size of a large number of people who need to print, as far as possible to take the best qualified, it will not waste paper, in line with economic principles.