An Meng Fangping: School-enterprise cooperation guarantees research and development strength

The market is cold and the Taobo Fair is still receiving attention.


[Reporter]: Mr. Fang, hello! Thank you very much for accepting our interview. It is understood that the activities of the Ceramic Expo this year are more diverse and diverse. Anmon itself also launched related activities for the exhibition. Compared with the previous Ceramic Expo, what do you think are the highlights of this Tao Expo?


[Fang Ping]: Despite the fact that I have not seen the past Taobao and other two venues, I personally think that the two-year Taobao meeting is still being chased by many people and can be seen at the headquarters base. Many ceramic companies will make a festive archway promotion in front of the exhibition hall, and some will take advantage of the trend to promote and release new products. This time, Anmon hosted a group of well-known dealers and dozens of tooling bosses. They went to the exhibition hall to learn about our latest featured products. I think the effect is good.

安蒙卫浴市场总监 方平


Fang Ping, Director of Anmeng Sanitary Ware Market


[Reporter]: The industry has deep feelings. This year, the Taowei market is difficult to do, and the effect of the Taobo will be lower than in previous years. Do you think the popularity of this exhibition has decreased compared with the same period last year?


[Fang Ping]: Since the visitors to the Taobo Fair are professionals, the popularity of the exhibition has not much impact, mainly because the retail market has a greater impact.


[Reporter]: In the tail of Jin Jiuyin Shi, how do you evaluate the overall market in this season?


[Fang Ping]: This year's "Golden September and Silver 10" is not the case in previous years. Generally speaking, the promotion effect in the past 11 years is not bad. The unsatisfactory results this year should be expected by many companies.


[Reporter]: Is it predicted that this market is not so hot?


[Fang Ping]: Right. There are several dealers' feedback, this year's overall home market is not very popular, even if your promotion activities are made larger, the incentives are bigger, the effect is not obvious. This is not the case in Guangdong alone. I understand that Chengdu and Wuhan also have this phenomenon.


[Reporter]: Is it that they expect the market to be bleak, so they are all shrinking the front line, and the cost investment is reduced?


[Fang Ping]: Some people are also investing, but it really has no effect. Even two days before the Golden Week, consumers don't come much.


[Reporter]: This year's market, merchants are watching, consumers are watching, is everyone looking forward to the market recovery in the coming year?


[Fang Ping]: As a dealer in the retail market, no matter how good or bad the market is, you have to squat. There will always be good times in the market, and there will be bad times. Most dealers are trying to adapt to changes in the market situation, or to make promotions, or to develop sales methods other than retail.


Pushing the new temperature control to occupy the market commanding heights


[Reporter]: When the market is repeated, there may be a climax or a low tide. Does Anmon think that the market next year will be better? In the lighter period of the market, what strategic preparations did you make?


[Fang Ping]: We have not made an authoritative forecast for the market trend next year. Regardless of the market environment, companies will pay close attention to their trends and constantly adjust their strategies to the market. This year, Anmon has enriched its product line with the theme of green, environmental protection and energy conservation. Whether it is product positioning or product description, it meets consumers' environmental protection and green appeals. Now that the market is homogenized, products must have different points to impress consumers. In response to market forecasts, I think anyone who said that it is not good when it is freezing point, when will it pick up, but as long as the major environmental policy is timely and strategically adjusted, in the direction we are currently setting, it should be no problem.


[Reporter]: Anmon is very famous in product design, and has won international awards many times and has been recognized by experts. Excuse me, what new products have been launched this year, especially in the second half of the year? What are the characteristics of these new products?


[Fang Ping]: At present, solar energy is more popular, but the biggest weakness is that water will be hot and cold. In order to solve such problems, Anmon will launch a new category in the second half of the year - thermostatic technology products. The traditional thermostatic technology has high requirements on water quality. Anmeng thermostat technology is a brand-new technology, even if the water quality is not affected, it is the embodiment of the concept of green environmental protection. For example, now that solar energy is waiting for a long time in hot water, it is actually wasting water resources. The new products of Anmon can reach a balance of plus or minus 0.5° within 5 seconds, which can avoid wasting temperature and wasting water. As for other products, Anmon has launched a comprehensive bathroom this year, such as the shower room business unit has started. Next year, Anmon will be transformed into a whole bathroom.


School-enterprise cooperation to ensure the development of Anmon


[Reporter]: Mr. Fang, you said before the interview, today Anmon ushered in the representatives of tooling and designers, the interaction effect is not bad. So, does Anmon do a good job of interacting with designers? Have their own characteristics?


[Fang Ping]: Right. Like our interaction with the Third Design Committee of the Shenzhen Architectural Design Branch in September, the teachers and students of the Zhaoqing Academy of Fine Arts visited our company, and today's tooling representatives came to visit and exchange, and achieved good results. Because the characteristics of Anmon products are mainly research and development, and individualized, they are highly respected by designers. They also like the interaction between enterprises and designers.

[Reporter]: Designers look at Anmon products, more will be recommended to their own owners, college teachers and students come, mainly hope to establish a teaching and research cooperation with Anmon?


[Fang Ping]: Yes, in fact, school and school have these needs. Because students also have to go out of school to see what kind of talents the company needs, the company needs some fresh blood. In addition to Zhaoqing College, we also have good school-enterprise cooperation with Wumen University in Jiangmen. Now there are some students on our side. practice.


[Reporter]: It can be seen that Anmeng is getting stronger and stronger in the R&D team, and constantly attracts high-quality students from colleges and universities.


[Fang Ping]: Yes, in fact, this is the future trend. Although the students who have just left the school are not very mature in their creativity, many of their interesting ideas can be fully applied to the design process, often hitting unexpected sparks.


[Reporter]: I wish Anmon products to lead the industry trend in R&D and design, and wish Anmon to achieve better results in the market. Thank you for accepting our interview!

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