Qiao Deng (China) Co., Ltd. Marketing Director Lu Jun
[Reporter] Due to the influence of the upstream environment, how is the market opening situation of Qiao Deng Sanitary Ware in 2012?
[Lu Jun] Affected by real estate regulation and the sluggish situation of the sanitary ware market last year, the opening of the sanitary ware market in 2012 was not very optimistic, and more companies also chose to increase investment in manpower and material resources in engineering. . For our company, the retail market performance has not changed much from the same period of last year, but it has also achieved a good start in engineering. In addition, several engineering projects are in close negotiation. I believe that there will be a good news soon.
[Reporter] What are your expectations for 2012, especially in the first half of the year?
[Lu Jun] With the advertising of our company during the CCTV Golden Channel period and the stunning appearance of CCTV during the Spring Festival, our company has also made significant improvements in brand influence and brand charm. With 315, With the advent of May Day, we will launch a premium promotion campaign to bring consumers a cost-effective bathroom product solution, which will surely bring a good demonstration effect to the market.
Secondly, in terms of engineering, our company will have a larger marketing campaign and cooperation projects to start, please continue to pay attention.
[Reporter] What are the new growth points of the market in 2012? Where is the opportunity?
[Lu Jun] The emergence of adverse events in the industry has created a certain degree of trust crisis in the industry. But for Jordan, product quality has always been the most basic and fundamental, and it is what we value most. Our company will continue to maintain strict control over product quality, adhering to the brand concept of “time to prove its value†that has been advocated for a long time, presenting quality products and services to consumers. Based on strict quality control and good guarantee of product quality, our company will make new breakthroughs in engineering projects this year, and further enter the key cities with the potential to break through the bamboo industry, and fully promote the construction of “Qiaodeng Kitchen and Bathroom Boutique Living Museum†in the country. .
[Reporter] What kind of marketing plan does your company have for the upcoming 315?
[Lu Jun] On the occasion of the 315 Consumer Rights Day in 2012, we launched the "Jordon and CCTV 38-Grateful Contributions - Free Trade-in 38 Discounts" theme series to find 10-year-old users. For the national consumers to collect 10,000 years of quality witnesses, "free old-for-new" big gift, revisit the past. At the same time, it coincides with the 38th anniversary of Joedon's thanksgiving, and specially launched 38 special classic products to give gifts. Secondly, there is a double discount for purchasing a certain amount of discounts, which makes the profit very strong. Welcome customers to come to the Qiaodeng store for election. purchase.
[Reporter] Please send out the declaration of good faith of your company.
[Lu Jun] "Time proves its value", use your satisfaction to prove the value of Jordan.
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